Explainer Video Production Made Easy: Clear Tips to Get Started

Explainer videos are a quick way to get your message across without losing your audience. Whether you’re sharing a new product idea or breaking down a tricky concept, these videos simplify things so people actually understand. Ready to learn how to make one? Let’s cut through the clutter and keep things straightforward.

Plan Your Video Around One Main Idea

Start by choosing a single key point you want viewers to take away. Trying to explain too many things at once only confuses people. Write a short script that speaks to that main message clearly and in a friendly tone. Imagine you’re telling a friend about it over coffee—would they get it? If not, trim what’s extra.

Also, think about your audience. Are they experts or beginners? Use words they know and avoid jargon. This planning step saves loads of time later and keeps the video tight.

Keep Production Simple and Effective

You don’t need fancy cameras or big budgets to make a great explainer video. Many use screen recordings, animated slides, or even simple whiteboard drawings. Just make sure your visuals match what you’re saying and help, not distract.

Focus on good lighting and clear audio. Poor sound quality loses viewers fast. If you’re recording yourself, speak slowly and clearly. Don’t forget to add captions if you can—that way, people can watch without sound if needed.

Once you have your video, test it on a few people who are not familiar with your topic. Ask if the message was clear and if anything was confusing. Their feedback is gold for improving your video before you share it widely.

By staying focused on one message and keeping your production straightforward, your explainer video can be a powerful tool to reach and engage your audience. Ready to give it a shot? Start scripting your main idea now!